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Connect Instagram + Facebook

Harwick connects to your Facebook Page and the Instagram Business Account linked to it so your team can manage lead conversations from one place. Here's exactly what we read, why, and what we promise not to do with it.

What you'll authorize

When you click Connect Meta, Meta will ask you to grant the following permissions to Harwick. You can revoke them at any time from Facebook Business Integrations or directly inside Harwick (Settings → Integrations → Disconnect Meta).

PermissionWhy we need it
instagram_business_basicRead your Instagram Business Account's id, username, name, and profile picture so Harwick can show the right account in the workspace.
instagram_business_manage_messagesReceive incoming Instagram DMs to your Business Account and send replies on your behalf — only after you draft or approve the reply, or under an automation policy you've explicitly enabled.
instagram_business_manage_commentsRead comments on your Instagram posts and Reels and post comment replies — same human-in-the-loop rule as DMs.
pages_show_listList the Facebook Pages you admin so you can pick which one to connect.
pages_manage_metadataSubscribe the connected Page to Harwick's webhooks so we receive new messages and comments in real time.
pages_messagingReceive incoming Facebook Page DMs and send replies through Messenger when your team approves a draft.
pages_read_engagementRead comments and the surrounding post context so reply suggestions are grounded in what was actually posted.
pages_manage_engagementPost comment replies, hide spam, and manage comment threads on your behalf.

What we promise not to do

The full text — including data retention, sub-processors, and the deletion process — lives in our Privacy Policy.

After connecting

  1. Harwick subscribes your Facebook Page to incoming-message and comment webhooks. We do not post on your wall, change your Page details, or send broadcast messages.
  2. Replies are drafted by Harwick AI but require approval from a workspace member by default. You can adjust this per conversation in Settings → Automation.
  3. Replies sent more than 24 hours after a lead's last message use Meta's Human Agent tag, which allows up to 7 days for a human-handled response. The composer shows the active window before you send.
  4. You can disconnect at any time. Disconnection revokes tokens, stops webhooks, and queues 30-day deletion of associated conversation data.

Ready to connect?

Sign in to Harwick, then open Settings → Integrations and click Connect Meta. You'll be redirected to Facebook to choose a Page and approve the permissions above.